Regional Sales & Marketing Manager

The Brand

Almanac Hotels is a new hospitality tastemaker developing iconic hotels in landmark European locations.  Almanac Hotels aims to develop a diverse experience in each city and create a vibrant social hub that facilitates collaboration between guests and locals.

 

The Vision        

Sensory Hospitality, a world where our hotel serves to truly feel connected to the soul of the city you wish to discover. A place where travelers can indulge in their senses, lean in to discover, be curious, and feel like part of the city culture.

 

The Mission     

We believe our interactions with guests are as important as the design of our hotels. In fact, our dedication to genuine, inviting, warm service is what we are most proud of. Our staff is the living, breathing example of the Almanac brand, making each guest feel cared for, among friends, and a part of this inspiring city.

 

The Hotels        

Almanac Hotels consists of two brands, Almanac and Almanac X. Almanac Hotels are well curated, cultivated, luxury, lifestyle hotels focusing on sensory hospitality.  Almanac X Hotels are chic places to stay and be. Offering guests to truly feel connected to the local food and drink culture.

The very first Almanac Hotel opened successfully in Barcelona in 2018. It is a 5-star boutique hotel, featuring a luxurious yet relaxed atmosphere amid all of Barcelona's best destinations.

Housed in an historic Ring Boulevard Palais alongside the lush Stadtpark in Vienna, Almanac Vienna is the next hotel of the brand, set to open by the end of 2022.

Almanac X Hotels will enter the market with their first property in Prague by the 4th quarter of 2022. One of Prague’s landmark hotels – the 204-room Alcron, just off Wenceslas Square – is to be refurbished and re-launched as the Almanac X Prague.

And more hotels are in the pipeline for the next years to come.

 

Your Job            

Regional Sales & Marketing Manager

The Regional Sales & Marketing Manager (RSMM) reports to the Group Director of Sales, Marketing & PR (GDSMP) and is responsible to look after clients for all Almanac Hotels from the DACH region. Additionally, the RSMM will execute the Marketing strategies for the Almanac brand to increase visibility and presence in the national and international markets.

 

What we trust you with

Promote awareness and maximize revenues for Almanac Hotels

Arrange and implement the annual Sales strategy in coordination with the GDSMP to generate leads and convert business from the DACH markets, considering the available business intelligence data (Opera, Travelclick, STR, etc.)

Develop annual Marketing plan in close cooperation with the GDSMP, with specific goals and budgets.  Prepare a Marketing roadmap for Almanac Hotels to achieve set goals, as well as update and adjust plans according to market and hotels situation

Account Management for existing clients and new customer acquisition alike

Organization and execution sales related travel within the assigned markets, alone, with co-workers and to attend (and organize) trade shows and road shows on behalf of the brand

Enter and manage all contact details and Sales related activities in the Opera system provided for this purpose as well as the creation of ROI analyzes

Plan, organise and implement customer loyalty and sales measures (e.g., client meetings, regular customer newsletters, sales trips, customer events and entertainment, fam trips, etc.)

Create regular Sales reports to document outcome and inform and update superiors and co-workers

Live and Breathe the Almanac brand standards and be role model to the teams and all hotel employees

Close collaboration with Marketing, Sales, Group & Events, F&B and Reservations team on property to optimize outcome

Responsible for the brands social media presence. Source images, create content, manage feedback on all channels

Prepare, create, and develop all brand collateral, print and digital, within the Almanac Brand standards

Plan, create and execute advertising campaigns according to budget

Create, plan, oversee and execute regular brand newsletters to guests and clients

Prepare and present regular reports to management on the results and activities of marketing teams

Attend weekly and monthly meetings where necessary and needed

Responsible to manage expenses according to the department’s budget

Represent hotel at selected hotel and industry Marketing & PR events

Attend seminars and conferences to improve on existing job knowledge

Monitor the performance of products in the market to modify marketing strategies where necessary

 

What makes you a match

Strong knowledge of the National and International luxury hotel market (Especially Leisure and MICE segments)

2-3 years knowledge in a similar position required

Communication, Creativity, Teamwork and Organizational Skills needed

Team player, organized, up to date, communicative, result driven, detail oriented, multi-tasking capabilities

Self-motivated and energized, motivated and keen

Good presenter, strong personality, People person, good listener

Driving License

Very good German and English skills, both verbal and written, additional language beneficial

Energy and passion to work every day

Passion for flawless service, tenacity and the highest level of integrity and work ethic

Deliver bespoke experiences for clients and employees

 

You                      

Warm

Authentic

Connected to Culture

Curious

Accessible

 

Other

Minimum 1 week per month in Vienna at Head Office, Home-base can be Vienna but doesn´t have to be